Apple Inc.

AAPL · Technology

$336.20
-1.11% today

What a holder would want to know before buying AAPL: where the price sits in its own history, how far it has fallen before and whether it recovered, and what the business behind it earns. All of it is arithmetic over free market data — no opinions, no recommendations.

Where the price sits
Low $245.27 · Oct 2025High $341.07 · Sep 2026

Today’s price is 37% above the lowest point of the past year and 1% below the highest.

Over the past year it was cheaper than today on 95% of days and more expensive on 5%. Over the last 10 years: cheaper on more than 99% of days.

16% above its average price of the last 200 trading days.

How bad does it get

Fell 20% or more 5 times in 10 years. The deepest fall was 39%; the longest took 17 months to get back to its peak. Every one recovered.

Now 1% below the Sep 2026 peak.

Dec 2024
−33%back in 10 months
Jan 2022
−31%back in 17 months
Sep 2020
−20%back in 4 months
Feb 2020
−31%back in 4 months
Oct 2018
−39%back in 12 months
What you own

Apple Inc. · Technology · Consumer Electronics · a mega-cap worth $4.91T

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a…

Is it making money?
2022
2023
2024
2025

revenue profit

Sales of $416.16B in 2025, with $112.01B of profit. Sales grew in 2 of the last 3 years.

Keeps about 28 cents of every dollar of sales as profit.

Is it healthy?
Cash
$62.40B
Debt
$84.34B
Free cash flow / yr
$107.72B

Generates more free cash in a year ($107.72B) than it owes in total ($84.34B).

Is it expensive?

You pay $39 for every $1 of last year’s profit, and $35 for every $1 of profit expected next year.

A high number means buyers expect growth; a low one means they expect little, or fear trouble. Large US companies have averaged roughly 15–20 over the decades.

Pays 0.32% a year in dividends at today’s price · next ex-dividend Aug 10.

What others are doing

44 analysts: 25 say buy, 13 hold, 6 sell. Their average 12-month target is $328.09 (range $215.00–$405.00).

Insiders made 0 purchases and 17 sales in the last 6 months. Executives routinely sell shares they were paid in; buying with their own money is the rarer signal.

Free data from Yahoo Finance, refreshed daily. This is evidence about the business and its price history, not a recommendation.

Now try it without risking anything

Poshkan is paper trading: real prices, virtual money. Buy AAPL with $10,000 that isn’t real, set a stop before you enter, and find out what your idea would actually have done.

Data from Yahoo Finance, refreshed hourly. Nothing here is financial advice. Poshkan is a paper-trading simulator — all money, trades and returns are virtual.