BKNG · Consumer Cyclical
What a holder would want to know before buying BKNG: where the price sits in its own history, how far it has fallen before and whether it recovered, and what the business behind it earns. All of it is arithmetic over free market data — no opinions, no recommendations.
Today’s price is 4% above the lowest point of the past year and 27% below the highest.
Over the past year it was cheaper than today on 7% of days and more expensive on 93%. Over the last 10 years: cheaper on 81% of days.
12% below its average price of the last 200 trading days.
Fell 20% or more 5 times in 10 years. The deepest fall was 48%; the longest took 2.8 years to get back to its peak. 4 of 5 have recovered so far.
It is in one now: 31% below the Jul 2025 peak.
Booking Holdings Inc. · Consumer Cyclical · Travel Services · a large company worth $120.48B
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and…
revenue profit
Sales of $26.92B in 2025, with $5.40B of profit. Sales grew in 3 of the last 3 years.
Keeps about 26 cents of every dollar of sales as profit.
Would need about 2.7 years of free cash flow to repay all its debt.
You pay $18 for every $1 of last year’s profit, and $13 for every $1 of profit expected next year.
A high number means buyers expect growth; a low one means they expect little, or fear trouble. Large US companies have averaged roughly 15–20 over the decades.
Pays 1.05% a year in dividends at today’s price · next ex-dividend Sep 11.
37 analysts: 30 say buy, 7 hold, 0 sell. Their average 12-month target is $235.26 (range $180.00–$301.00).
Insiders made 0 purchases and 12 sales in the last 6 months. Executives routinely sell shares they were paid in; buying with their own money is the rarer signal.
Free data from Yahoo Finance, refreshed daily. This is evidence about the business and its price history, not a recommendation.
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Data from Yahoo Finance, refreshed hourly. Nothing here is financial advice. Poshkan is a paper-trading simulator — all money, trades and returns are virtual.