The Estée Lauder Companies Inc.

EL · Consumer Defensive

$97.88
+3.95% today

What a holder would want to know before buying EL: where the price sits in its own history, how far it has fallen before and whether it recovered, and what the business behind it earns. All of it is arithmetic over free market data — no opinions, no recommendations.

Where the price sits
Low $67.23 · Mar 2026High $119.61 · Feb 2026

Today’s price is 46% above the lowest point of the past year and 18% below the highest.

Over the past year it was cheaper than today on 65% of days and more expensive on 35%. Over the last 10 years: cheaper on 29% of days.

7% above its average price of the last 200 trading days.

How bad does it get

Fell 20% or more 4 times in 10 years. The deepest fall was 87%; the longest took 9 months to get back to its peak. 3 of 4 have recovered so far.

It is in one now: 74% below the Jan 2022 peak.

Jan 2022
−87%not back yet
Jan 2020
−34%back in 7 months
Jun 2018
−23%back in 8 months
Aug 2016
−20%back in 9 months
What you own

The Estée Lauder Companies Inc. · Consumer Defensive · Household & Personal Products · a large company worth $35.53B

The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. The company provides skin care products, including moisturizers, serums, cleansers,…

Is it making money?
2023
2024
2025
2026

revenue profit

Sales of $15.05B in 2026, with $182.00M of profit. Sales grew in 1 of the last 3 years.

Keeps about 1 cents of every dollar of sales as profit.

Is it healthy?
Cash
$3.50B
Debt
$9.25B
Free cash flow / yr
$1.81B

Would need about 5.1 years of free cash flow to repay all its debt.

Is it expensive?

You pay $196 for every $1 of last year’s profit, and $25 for every $1 of profit expected next year.

A high number means buyers expect growth; a low one means they expect little, or fear trouble. Large US companies have averaged roughly 15–20 over the decades.

Pays 1.48% a year in dividends at today’s price · next ex-dividend Aug 31.

What others are doing

30 analysts: 16 say buy, 13 hold, 1 sell. Their average 12-month target is $107.34 (range $70.00–$127.00).

Insiders made 0 purchases and 4 sales in the last 6 months. Executives routinely sell shares they were paid in; buying with their own money is the rarer signal.

Free data from Yahoo Finance, refreshed daily. This is evidence about the business and its price history, not a recommendation.

Now try it without risking anything

Poshkan is paper trading: real prices, virtual money. Buy EL with $10,000 that isn’t real, set a stop before you enter, and find out what your idea would actually have done.

Data from Yahoo Finance, refreshed hourly. Nothing here is financial advice. Poshkan is a paper-trading simulator — all money, trades and returns are virtual.