Principal Financial Group, Inc.

PFG · Financial Services

$107.24
-2.30% today

What a holder would want to know before buying PFG: where the price sits in its own history, how far it has fallen before and whether it recovered, and what the business behind it earns. All of it is arithmetic over free market data — no opinions, no recommendations.

Where the price sits
Low $78.39 · Oct 2025High $118.51 · Sep 2026

Today’s price is 37% above the lowest point of the past year and 10% below the highest.

Over the past year it was cheaper than today on 67% of days and more expensive on 33%. Over the last 10 years: cheaper on 97% of days.

5% above its average price of the last 200 trading days.

How bad does it get

Fell 20% or more 3 times in 10 years. The deepest fall was 68%; the longest took 3.9 years to get back to its peak. Every one recovered.

Now 10% below the Sep 2026 peak.

Nov 2022
−31%back in 3.2 years
Feb 2022
−23%back in 6 months
Jan 2018
−68%back in 3.9 years
What you own

Principal Financial Group, Inc. · Financial Services · Asset Management · a large company worth $22.96B

Principal Financial Group, Inc. provides retirement, asset management, and insurance products and services to businesses, individuals, and institutional clients worldwide. The company operates through Retirement and…

Is it making money?
2022
2023
2024
2025

revenue profit

Sales of $15.63B in 2025, with $1.19B of profit. Sales grew in 1 of the last 3 years.

Keeps about 10 cents of every dollar of sales as profit.

Is it healthy?
Cash
$6.37B
Debt
$4.55B
Free cash flow / yr
$1.06B

Would need about 4.3 years of free cash flow to repay all its debt.

Is it expensive?

You pay $15 for every $1 of last year’s profit, and $10 for every $1 of profit expected next year.

A high number means buyers expect growth; a low one means they expect little, or fear trouble. Large US companies have averaged roughly 15–20 over the decades.

Pays 3.06% a year in dividends at today’s price · next ex-dividend Sep 3.

What others are doing

12 analysts: 2 say buy, 8 hold, 2 sell. Their average 12-month target is $111.42 (range $86.00–$128.00).

Insiders made 0 purchases and 4 sales in the last 6 months. Executives routinely sell shares they were paid in; buying with their own money is the rarer signal.

Free data from Yahoo Finance, refreshed daily. This is evidence about the business and its price history, not a recommendation.

Now try it without risking anything

Poshkan is paper trading: real prices, virtual money. Buy PFG with $10,000 that isn’t real, set a stop before you enter, and find out what your idea would actually have done.

Data from Yahoo Finance, refreshed hourly. Nothing here is financial advice. Poshkan is a paper-trading simulator — all money, trades and returns are virtual.