SO · Utilities
What a holder would want to know before buying SO: where the price sits in its own history, how far it has fallen before and whether it recovered, and what the business behind it earns. All of it is arithmetic over free market data — no opinions, no recommendations.
Today’s price is 5% above the lowest point of the past year and 14% below the highest.
Over the past year it was cheaper than today on 10% of days and more expensive on 90%. Over the last 10 years: cheaper on 82% of days.
6% below its average price of the last 200 trading days.
Fell 20% or more 3 times in 10 years. The deepest fall was 39%; the longest took 2.9 years to get back to its peak. Every one recovered.
Now 14% below the Oct 2025 peak.
The Southern Company · Utilities · Utilities - Regulated Electric · a large company worth $99.13B
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural…
revenue profit
Sales of $29.55B in 2025, with $4.34B of profit. Sales grew in 2 of the last 3 years.
Keeps about 15 cents of every dollar of sales as profit.
Free cash flow is negative: the business spends more cash than it brings in, with $2.98B in the bank.
You pay $21 for every $1 of last year’s profit, and $18 for every $1 of profit expected next year.
A high number means buyers expect growth; a low one means they expect little, or fear trouble. Large US companies have averaged roughly 15–20 over the decades.
Pays 3.53% a year in dividends at today’s price · next ex-dividend Aug 17.
23 analysts: 7 say buy, 14 hold, 2 sell. Their average 12-month target is $98.13 (range $79.00–$112.00).
Insiders made 0 purchases and 9 sales in the last 6 months. Executives routinely sell shares they were paid in; buying with their own money is the rarer signal.
Free data from Yahoo Finance, refreshed daily. This is evidence about the business and its price history, not a recommendation.
Poshkan is paper trading: real prices, virtual money. Buy SO with $10,000 that isn’t real, set a stop before you enter, and find out what your idea would actually have done.
Data from Yahoo Finance, refreshed hourly. Nothing here is financial advice. Poshkan is a paper-trading simulator — all money, trades and returns are virtual.